eLearning – Collaborate to Succeed

Managing an eLearning project can be a challenge, however with effective collaboration between the project team members, the process will be made easier and you will create a more successful learning project. 

Cross team collaboration is essential to achieving effective eLearning.

Collaboration has become a buzz word but who are the key individuals that collaborate in your eLearning project and what value do they bring?

Subject matter expert

The subject matter expert (SME or client lead) will have extensive knowledge of the subject matter, and is responsible for providing and developing the content. As a key stakeholder, the SME will be involved throughout the course of the project and will play a key part in the sign off process.

Who they collaborate with: They work closely with the instructional designer to ensure that the content is presented in a way that engages the audience, conveys the key messages and delivers the learning objectives. 

eCom Collaboration Tip: It is important to keep the SME informed and involved throughout the development of the project. An initial meeting at the outset of the learning project establishes the lines of communication and regular updates ensures timely exchange of ideas.

Instructional designer

The instructional designer analyses and organises the content to ensure the course objectives are met. They present the content in a storyboard, to give the SME a visual indication of how the course will look and how the interactivities will work. The storyboard also acts as the specification document which the digital designer uses when creating the course.

Who they collaborate with: Collaboration between the instructional designer and the subject matter expert during the storyboard process is essential. The instructional designer must also work closely with the digital designer to ensure that the project is on brand, that the learning objectives are met, and that what is being proposed is technically feasible.  

eCom Collaboration Tip: It is important to seek and act on storyboard feedback received from all stakeholders. Misinterpretation of content or key messages is easily done but costly to resolve once the course is built.

Digital designer

Digital designers are responsible for the design and presentation of the content to achieve optimum impact. This involves the inclusion of text, images, multimedia and interactive features such as quizzes and gamification to keep the learner fully engaged.

Who they collaborate with: The digital designer works in alliance with the instructional designer to ensure that the content is presented in an engaging way and remains true to the Client’s brand.

eCom Collaboration Tip: Undertaking peer reviews at key stages throughout the design and storyboarding process provides quality assurance - which ensures the project is delivered to the highest standards.


Once a project has passed the quality assurance process it enters the user acceptance testing phase. The SME and other project stakeholders act as reviewers, carrying out functionality testing to check that the course is working properly and provide feedback on the look or feel of the course.  

Who they collaborate with: The reviewer must liase with the project manager, relaying their findings in a timely manner. To properly carry out this task, they need to understand the purpose and intent of the content, and assess this against the initial project objectives.

eCom Collaboration Tip: Establishing one point of contact between the reviewers/stakeholders group and content development team is essential to ensure consistent assessment and definitive feedback.

At the end of a project, it is good practice to carry out a complete review to assess the process, outcomes and finished course against the initial objectives. Ideally this is completed in a face-to-face meeting with all project stakeholders.


Go to Top