Thanks to guidance from eCom, its clients are report that their employees’ take-up, and on-going access, of the eLearning materials available to them is consistently encouragingly high. eCom’s clients come from 13 sectors including the automotive, construction, nuclear, oil and gas, as well as pharmaceutical, professional services, government and healthcare.
Allan Maclean, Marketing Manager at eCom, believes that promoting your learning materials to their potential users is a vital part of ensuring these materials are effective. He explained, “To do that, you need to get the learning into the learner’s workspace easily and effectively.”
An experienced marketer working in the corporate eLearning field, Allan believes that the key tip to remember is that the organisation itself is best placed to market its own courses because no one else knows them better. He said, “Showing enthusiasm and excitement encourages people get on-board.”
In addition, Allan’s five positive tips for promoting eLearning materials internally are:
“Use your organisation’s marketing or internal communications team,” added Allan. “Tell them your plans in advance and ask for their support. They may come up with creative promotional ideas that hadn’t previously been considered.”
“Have an ice-breaker that involves everyone before you start the presentation. This way, people will feel more relaxed and, hopefully, will have some fun too,” he said. “And avoid lunchtime, as this may put some people off.”
“See what worked – and work out how you put that knowledge to future use,” he added. “Gather testimonials from learners that you can use for your on-going promotional endeavours. People like getting real opinions from real people. It builds trust in the learning materials.
Allan also recommends avoiding:
learning materials - not an instruction manual. Allan explained, “Consider creative ways to showcase information about the learning materials – such as an eye-catching graphic or engaging video. Stress the two – or, at most, three - key messages.”
“Moreover, you can show the results to learners and use this information, for example, to remind them when their next assignment is due; congratulate them on a learning module done well, or let them know they need an assignment revision,” he added. “Ensure learners always know what’s expected of them and how they’re getting on.”
For further advice and guidance on this and other elements of digital learning, contact Allan Maclean at: email@example.com